1. Topic - We have chosen to write about travelling. However, it is not going to be a travel guide or brochure. The main focus will be on personal experience, tips and likes.
2. Audience engagement - We would like to engage our readers to comment on the posts, tag them and follow our blog. There will be uploaded funny, interesting and controversial articles. The fact that most of the information will be based on personal experience and opinions will help us to appeal to the viewers. We will also provide the possibility of sharing the posts on Facebook, Twitter, Blogger and via mail.
3. Layout of the blog - It will consist of a name of the blog, main content - posts, and side tables with additional information. Each posts will have clear heading, date, body, labels and tags. Commenting on the post will be available to everybody. The right hand column will include important details about contributors, followers and blog archive. The left hand column will consist of less significant information such as number of visitors, survey and popular posts.
4. Design - Our blog will have a modern layout, eye catching background and original font and colour of the text. There will be pictures attached to every post for a better illustration and to make the content more interesting.
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